For CPG brands

Sampling people pass on.

We put your product in the hands of people who chose it, picked up nearby, with one more to pass to a friend. In person with our crew, or through Brand Drops.

Book a 20-minute call See what we run

Now working with a small group of launch brands.

Quick question for brand folks: would this help your brand?

One tap. Anonymous. It helps us decide what to build next.

What we run

Two ways to get trial that sticks.

In person

In-person sampling

Our trained crew puts your product in people's hands where they live, work and train, and tells them why it is good.

  • Gyms, offices, apartment buildings, markets, events and campuses
  • Pop-ups, spot takeovers and hosted tryout sessions
  • Every location cleared first, every sample labeled as sponsored
In the app

Brand Drops

Your product joins the Givigy drop. People claim it, pick it up at a partner spot near them, and get one more to send to a friend.

  • Only people who chose your product claim it
  • Pickup at spots you pick, close to the stores that carry you
  • The second wave is picked by friends who know who will love it

Plan it like media. Feel it like a recommendation.

01

Chosen, not handed out

Samples go to people who picked your product, or to a friend they picked it for. Fewer samples end up in the bin.

02

Word of mouth, built in

Every pickup comes with one more to pass on, so your next wave of trial is chosen by people who know the recipient.

03

Counted, with proof

Claims, pickups, friend sends and how many people were new to you, plus photos and notes from every in-person day.

How a pilot works

Start with one neighborhood.

  1. 1

    Tell us the product and where

    Your product, the people you want to reach and the neighborhoods that matter to you.

  2. 2

    We plan spots, dates and crew

    We match the right places and moments, clear permissions and brief the crew on your product.

  3. 3

    We run it and report back

    You get counts, photos and what people said. Totals only, never personal details.

Good fits

Products people should taste, try or feel.

We review every product for fit and local rules before it goes out.

  • Beverages
  • Snacks and food
  • Fitness and recovery
  • Wellness
  • Beauty and personal care
  • Coffee and energy

Book a 20-minute call.

Tell us a little about your brand and we will email you a few times that work. No deck needed.

We keep your details private and only use them to reply.

Questions from brands

What does a pilot cost?

It depends on the area, the dates and how many samples. We send a fixed quote before anything starts. You supply the product.

Do people need an app?

Not for in-person sampling. Brand Drops run through the Givigy app, where people claim your product and send one to a friend.

Where do you run it?

City by city, wherever we have partner spots and crew. Tell us the neighborhoods you care about and we will tell you what is possible.

How do you measure results?

Claims, pickups, friend sends and how many people were new to your brand, by neighborhood and day. In-person days add counts, photos and notes. Totals only, never personal details.

How do you handle disclosure?

Every brand product is labeled as sponsored, and our crew always says so. Every location is cleared with its owner or the city first.